alexAlex LeFevre

President & Co-Founder

Alex LeFevre is a graduate and avid supporter of East Carolina University. He along with his wife Hillary and twin boys enjoy living on the Outer Banks of North Carolina. Alex has been involved in the Promotional Products industry since 2003 with his first branded products being produced for the Wright Brothers Centennial Celebration. Alex helps his team members find a common language when selecting products and developing advertising and marketing campaigns for the companies clients. Alex encourages the company to be leading industry experts and is always ready to share his comprehensive knowledge with other team members.


josephJoseph Ausband

Vice President Sales

Joseph Ausband is a graduate of the University of North Carolina-Wilmington and has SIX years of experience in the promotional marketing industry. Joe has worked with IDENTIFYYOURSELF since 2005. He focuses on result-driven promotional programs servicing accounts in the Eastern US. Joe has built a reputation as an industry specialist and enjoys helping clients attract new customers, retain old customers, and increase their brand awareness through the use of branded merchandise, marketing collateral and promotional programs. Joe cares for the well-being of organizations and their people and strives to make every promotional program a success.


emilyEmily Ausband

Graphics & Co-Founder

Emily Ausband was born and raised in Richmond, Virginia. She and her husband, Frank, have lived in Chicahauk, Southern Shores for more than twenty years. Emily attended Furman University, UNC-Chapel Hill and VCU. Emily is the Graphics and Art Consultant for identify yourself. Customers everywhere appreciate her style and useful techniques as she combines her knowledge and skill with real life projects. Her strengths include comprehensive knowledge of Coreldraw and and eye for detail.


chrisChris Clark

Advertising Specialist

Chris is a graduate of George Mason University with a Bachelor in Marketing and a background in both retail and restaurant management. Chris is known for finding innovative ways that will help your company retain existing clients and at the same time, implementing his marketing knowledge to help expand your company’s product mix and marketing plan. Chris is customer service oriented and always available to help you find the most effective promotional medium to meet the marketing goals and objectives of your company.


Working with a professional